Semhack
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Competitor comparison

Why does their page outrank yours? Start with what’s on it.

Enter your page and up to 3 competitor pages. Semhack audits each one and puts them side by side, with the places your page falls behind at the top.
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Cold brew page vs 2 competitorsExample
Example comparison of three pages: scores and check results
CheckYours79rival-roasters.com86beanhouse.co.uk71
Meta descriptionFixGoodGood
Structured dataCheckGoodFix
HeadingsGoodGoodCheck
Canonical URLGoodFixGood

Words competitors use that your page doesn’t

  • concentrate
  • steep time
  • nitro
  • grind size

Side by side

Every check, every page, one table.

Each page gets the same audit as any other in Semhack, so the comparison is like for like. Re-run it after you change your page, rename it, or export the whole table as CSV.
  • Overall and per-category scores for each page
  • All 40 checks in columns, with the rows marked where a competitor does better than your page
  • “Where they do better”: the short list to start from
  • On-page facts: title and description length, headings, word count, structured data, HTML size and load time, images without alt text, links
Where they do betterExample
  • Meta description: both competitors pass, your page fails
  • Structured data: rival-roasters.com passes, your page warns
Title (chars)
38
54
61
Words
420
1,310
880
Structured data
None
2 types
1 type
Load time (HTML)
0.84 s
0.52 s
1.20 s

Columns: yours, rival-roasters.com, beanhouse.co.uk.

Content gaps

Words and phrases they use that you don’t.

  • From the page text

    Semhack counts the words and two-word phrases in each page’s text, leaving out common filler words. A competitor’s top 30 words and 20 phrases, used at least 2 times, are compared with yours.

  • Brand names left out

    Words that look like a competitor’s brand, taken from its domain name, aren’t listed as gaps.

  • Shared gaps first

    Terms that several competitors use come before terms only one of them uses.

Honest limits

What it doesn’t do

  • It compares single pages, not whole sites, and reads the HTML only: content added by JavaScript isn’t seen.
  • Content gaps are word counts on the pages themselves. There’s no search volume, ranking data or backlink data for competitors.
  • Every page in a comparison is a normal audit, so each one counts toward your monthly audits. See pricing.
  • Competitor pages don’t take a website slot and stay out of your reports, monitoring and weekly list.

The rest of Semhack

Put your page next to theirs.

Start free and compare your first page with up to 3 competitors.

Start freeSee pricing