Blog
Practical guides for people who look after websites: how to read the numbers, what each audit check means, and how to tell whether a fix worked. No invented statistics; sources linked. RSS feed
Technical audits
The 40 page-level checks a technical SEO audit should cover, grouped into SEO, security, performance and markup, with what each one looks for and how to fix it.
· 7 min read
Using Search Console
A step-by-step Search Console method for working out why one page's clicks fell, using the way clicks, impressions, CTR and position move together.
· 7 min read
Technical audits
A soft 404 is a page that says it doesn't exist but answers 200 OK. Here's how they happen, how to find every one on a site, and the right fix for each case.
· 5 min read
Reading falling pages, near misses, low click-through rates and overlapping pages in your own data.
What each audit check looks at, why it matters and how to fix it.