SEO check
Meta description
Reads <meta name="description"> and counts its characters.
- Category
- SEO
- Importance
- High importance
- Check id
- meta-description
How the result is decided
- Pass70–160 characters.
- WarningShorter than 70 or longer than 160 characters.
- FailNo meta description, or an empty one.
Why it matters
Google often uses the meta description as the snippet under your result. It doesn’t change rankings directly, but a clear, specific snippet earns more clicks for the same position.
How to fix it
- Summarize the page in roughly 120–160 characters, in words people actually search for.
- Write a different description for each page; repeated descriptions make pages look interchangeable.
<meta name="description" content="Compare Northwind’s three plans, see what each includes and start a 14-day trial without a card.">After the fix, open the page’s report and choose Run again to confirm it passes.