How the weekly action list works

This week is built from rules over each client’s Search Console data, plus failing checks on audited pages. Every action shows the evidence it came from. Nothing is a guess except “clicks at stake”, which is labeled as an estimate.

The six kinds of actions

How actions are ranked

Each action gets a score from its impact (how many clicks or impressions are involved), confidence (how much data there is), urgency and ease. A drop is more urgent than a near miss; a title rewrite is easier than a content refresh.

For each client Semhack picks the 5 best actions, with at most 2 of one kind when there is enough variety, so one site’s many near misses don’t hide its drop. The lists are merged, and you can sort them by clicks at stake, score, client or newest.

Working an action

• Mark done when the fix is live. Semhack then measures the page’s clicks before and after (see Did it work?).
• Assign it to someone in the workspace; the “Assigned to me” filter shows your own.
• Add to brief puts a line about it in the client’s brief for the week.
• Dismiss it if it doesn’t apply. Done and dismissed actions stay that way when the data refreshes.

Actions that stop matching the rules after a sync close by themselves, and come back if the problem returns.